Press Event: Advertising Campaign Pressuring Xcel Energy to Retire Coal at Sherco 1 & 2

***MEDIA ADVISORY***

FOR IMMEDIATE RELEASE

Contact:

Alison Flowers, Sierra Club, 303-246-6297, alison.flowers@sierraclub.org

Joshua Low, Sierra Club, 612-234-5569, joshua.low@sierraclub.org

Press Event: Advertising Campaign Pressuring Xcel Energy to Retire Coal at Sherco 1 & 2

Minnesota Beyond Coal Campaign marks push for public comment deadline to urge replacement of Sherco, the state’s largest polluter, with wind, solar and energy efficiency

MINNEAPOLIS, MN – The Sierra Club North Star Chapter’s Beyond Coal Campaign is launching a statewide advertising campaign to call for the retirement of Minnesota’s largest polluter, Xcel Energy’s Sherco coal-burning power plant. Sherco, located in Becker, MN, is one of the top emitters of toxic mercury and sulfur dioxide in the nation. The paid media campaign is a crucial part of a weeklong grassroots push to encourage citizens to tell the Minnesota Public Utilities Commission to replace Sherco boilers 1 & 2 with clean energy alternatives. This comes after a successful comment drive at the state fair, bolstered by remarks from Gov. Mark Dayton about moving Minnesota forward to clean energy by eventually eliminating coal-burning power plants in the state.

WHO:          Joshua Low, Sierra Club Organizer

                     Eric Pasi, Local solar installer

WHEN:       Monday, September 23, 10:00 am

WHERE:     Outside Xcel Energy headquarters, 414 Nicollet Mall, Minneapolis, MN

at the corner of S. 5th Street and Nicollet Mall

VISUALS:     Unveiling of petition collection, map of action-takers from state fair

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